In this Singapore Business Review interview, our Business Development & Digital Consultant, Nicole Choo, addresses a pressing issue: Singapore’s mobile ad viewability remains low despite the nation’s mobile-first consumer base.
As brands increasingly invest in mobile and programmatic advertising, they face challenges like ad fraud, poor placement, and ineffective measurement, all of which can dilute campaign impact and waste budget.
Here’s what Nicole unpacks:
Why Mobile Ad Viewability Underperforms in Singapore
Even with high mobile usage, many ads fail to capture attention due to poor placements, intrusive formats, or lack of relevance especially in-app. Nicole explores why viewability metrics often fall short of reflecting true engagement.
How Brands can Audit and Optimise for ROI
She shares practical steps to improve media strategy by reviewing placement reports, leveraging scroll-depth and heatmap data, and enforcing brand safety standards.
The MarTech Tools that Bring Transparency and Tracking
From viewability trackers to real-time dashboards, she explains how the right MarTech stack can help brands make smarter, faster, and more data-driven decisions.
🧷 Watch the full interview here: https://sbr.com.sg/videos/singapore-ad-viewability-lags-mobile-habits-fraud-persist
