When it comes to CRM tools, one size doesn’t fit all. In a recent CNA938 interview, our Head of Marketing Automation & CRM, Nikita Wong, joined the conversation on “Mind Your Money” to unpack how SMEs can choose the right CRM without falling into common tech traps.
From navigating overpromised features to understanding actual integration needs, Nikita breaks it down in simple, actionable terms. She covers:
- What businesses should consider before investing in a CRM
- How to align CRM features with real customer journeys
- Red flags that signal a mismatch between tool and team
- The role of CRM in marketing automation and data-driven decision-making
Whether you’re exploring your first CRM or thinking about upgrading, this conversation gives you a grounded approach to tech selection, implementation, and return on investment.
🎧 Listen the full interview here: https://www.channelnewsasia.com/listen/cna938-rewind/mind-your-money-tech-tools-not-tech-traps-5088666
