Fashionably Synced: Calaqisya’s Path to Omnichannel Excellence

Services

Digital Transformation
Tech Integration & Development

Product

Martech Audit
Business Advisory & Tech Consultancy
Data Migration to New Platforms
Platform Setup & Integration

Tech Stack

⁠Omnichannel / Ecommerce Platform: Shopify Plus and Shopify POS
⁠⁠Loyalty App: Appstle
⁠⁠Payment Gateway: Senangpay & Adyen
⁠⁠Social Commerce: TikTok Shop

Industry

Fashion Retailer

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Challenge

Calaqisya, a fast-growing modest fashion brand, faced serious growing pains in their digital infrastructure. Their website frequently crashed during high-traffic launches, customer data was scattered across platforms, and dashboards showed inaccurate or incomplete data.

Without a tech expert on the team, the brand struggled to analyze customer behavior or scale operations confidently.

Strategy

OpenMinds conducted a full MarTech audit to understand infrastructure gaps and user pain points. The team developed a unified solution, migrating Calaqisyah to Shopify and consolidating online and offline customer databases.

Third-party tools, including TikTok Shop integrations, were implemented to streamline operations and unify marketing, sales, and fulfillment across platforms. New dashboards were built to provide a single source of truth for decision-making.

Results

The brand is now ready to scale its omnichannel strategy with confidence by integrating future app development, loyalty features, and a seamless in-store experience.

📊 80% increase in operational efficiency
⚡ 50% improvement in website loading speed

 

Are you ready to grow?

Schedule a free consultation to discover how we can help you get further.