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Bosch’s Automotive Aftermarket distribution division operates on a massive global scale shipping spare parts to over 140 countries and managing 24 warehouses worldwide.
However, despite its strong brand reputation, Bosch lacked visibility into inventory movement beyond its primary distributors. The absence of second-trade level insights and fragmented data limited their ability to drive brand loyalty, customer engagement, and supply chain efficiency.
To address these gaps, we introduced an integrated digital ecosystem that went beyond geolocation tracking. The solution included five key components: product movement tracking, warehouse tagging using QR codes, a customer loyalty system, marketing tools, and real-time data analytics.
Accessible across devices from logistics scanners to smartphones, the system empowered Bosch to detect counterfeit products, monitor parallel imports, and forecast sales trends.
The initiative transformed how Bosch manages its global aftermarket operations:
📦 100M+ products tracked worldwide
⚡️50,000 B2B users engaged with the system
🌍 14 countries actively using the platform
Bosch now operates with deeper insights, stronger customer loyalty, and greater control across its global supply chain.
Schedule a free consultation to discover how we can help you get further.